By 2023, digital sales are projected to reach 22% of all retail sales worldwide. Considering the vast growth and adoption of online mediums for shopping, more and more retailers are using Salesforce Commerce Cloud to run their online stores. Salesforce Commerce Cloud allows you to scale your business to take it to the next level. You get to expand your business' geographical boundaries, growth and present your brand on the global market with Commerce Cloud. And today, we will tell you how to do all this and much more in this article.

Salesforce has announced a series of new updates to its Commerce Cloud platform which aims to encourage organisations to'go beyond eCommerce sites and modernise every shopping experience.' The move includes adding artificial intelligence and visual search capability into APIs and developer services with the goal of giving an insightful experience across various customer touchpoints. The company quoted research from Deloitte which argued that retailers use almost 40 disparate systems on average to manage customer engagement. This naturally includes the usual suspects of call centre, mobile, email and social. Yet the need to catch a potential sale on one channel may mean it all goes pear-shaped on another.

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing Salesforce's effort, dubbed Customer 360. At Dreamforce, Salesforce's developer and customer powwow, the company will outline Customer 360, which includes the following: Also: Here's why the public cloud is growing rapidly TechRepublic Co-CEO Marc Benioff and CTO Parker Harris in their Dreamforce keynote outlined Customer 360. Benioff reiterated his customer-first mantra and talked about how companies have to be about their values. Parker Harris, CTO of Salesforce, put some more technology meat on the Customer 360 platform.

The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers (AI Offers) is the first app in a planned portfolio of artificial intelligence applications that will eventually span CX, ERP, human capital management, and supply chain management. The introduction was no surprise. Oracle said a CX app would come first when it announced Oracle Adaptive Intelligent apps last September. Since then the company has been refining the behind-the-scenes automated machine learning capabilities.

Salesforce is announcing today the launch of its Einstein artificial intelligence (A.I.) platform that's implemented into several of the company's existing cloud services: Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, App Cloud, Commerce Cloud, Community Cloud, and IoT Cloud. The company is also announcing the formation of Salesforce Research, a unit that will do research in deep learning, natural language processing, and computer vision that can be used to improve Salesforce products. The unit is led by Salesforce chief scientist Richard Socher, formerly cofounder and chief executive of A.I. startup MetaMind, which Salesforce acquired earlier this year. In a press briefing in San Francisco this week, Socher declined to say how many people were part of the team, although he did say that some of Salesforce's 175 data scientists have joined the newly organized division. The product enhancements will have an impact on Salesforce's direct competitors.

Can you believe it, we are only a little over a month away from Dreamforce'16, which is lining up to be even bigger than last year when Salesforce reported over 160,000 registered attendees! Whether you plan to attend or catch some of Dreamforce online, there is undoubtedly a depth and breadth of topics, sessions and keynotes to interest anyone, in any role, in any industry. But with so much you could focus on, how do you decide? At NeuraFlash, we are expert implementers and a Consulting Partner focused on Salesforce and A.I. We are interested in areas of Advanced Intelligence combined with Salesforce. While creating the best customer and employee experiences possible, we aim to make Salesforce users more efficient, capitalize on opportunities and get the most business value from the data captured through Salesforce.